Regional Marketing Manager – West

If you are a marketer searching for airline marketing jobs in Abu Dhabi that combine creative campaign work with clear commercial results, this Regional Marketing Manager – West vacancy at Etihad Airways is one to act on quickly. Etihad, the national airline of the United Arab Emirates, is hiring in Abu Dhabi and applications close on 12 November 2026, so interested candidates should apply without delay. Among marketing Gulf jobs, this position stands out for its breadth: you will run integrated campaigns across several markets, work across digital, social, sponsorship and out-of-home channels, and measure success in real bookings as well as brand awareness. If you are comparing jobs in Abu Dhabi with international airlines and want a role where you own campaigns from planning through to post-campaign review, read on and apply through the official link at the end of this post.

About the Role

The Regional Marketing Manager – West is responsible for delivering marketing activity for a group of assigned markets, turning regional strategy into country-level plans that actually get executed well and on time. Your campaigns will cover the full customer journey, from early awareness activity that puts Etihad in front of potential travellers, through to conversion-focused promotions designed to turn interest into ticket sales. That means thinking carefully about which message belongs in which market, and which channels will reach the right audience most efficiently.

On a day-to-day basis you will be the main marketing contact for your assigned markets, coordinating activity across paid, owned and earned media. Paid activity can include digital advertising and out-of-home placements, owned activity covers the airline’s own channels and customer relationship marketing, and earned activity includes partnerships and sponsorships that generate visibility. You will manage timelines, creative assets and approvals, making sure every piece of work protects Etihad’s premium brand positioning while still feeling relevant to local customers in each market.

The commercial side of the role is just as important as the creative side. You will work closely with revenue and commercial colleagues on tactical offers, seasonal campaigns and marketing support for new route launches, and you will manage agency partners to deliver quality work on schedule and to brand standards. Finally, you will track how campaigns perform and report the lessons clearly, so future spending is based on evidence rather than habit.

Key Responsibilities

– Planning and executing integrated, full-funnel marketing campaigns across your assigned markets, covering everything from brand awareness activity through to conversion-focused promotions.
– Coordinating paid, owned and earned channels, including digital and social media, sponsorships, out-of-home advertising, partnerships and CRM activity, as part of joined-up country execution plans.
– Managing campaign timelines, creative assets, internal approvals and deployment, so that activity launches correctly, on brand and on schedule in every market.
– Protecting Etihad’s premium brand positioning in all local execution, while adapting messages and offers so they feel relevant and persuasive to customers in each specific market.
– Acting as the day-to-day marketing contact for your assigned markets, answering questions, solving problems and keeping local stakeholders aligned with regional plans.
– Partnering with revenue and commercial teams on tactical offers, seasonal activity and new route launches, making sure marketing support matches commercial priorities and sales targets.
– Managing agency partners day to day, briefing clearly, reviewing work critically and holding suppliers to agreed standards for quality, timing and brand compliance.
– Tracking and reporting campaign performance across measures such as reach, engagement, website traffic, bookings and cost per acquisition, and leading honest post-campaign reviews that feed improvements into future activity.
– Travelling within the region as required for market visits, launches and partner meetings, with travel expected to make up to around twenty percent of the role.

Requirements and Qualifications

– At least five years of marketing experience gained in a consumer-facing business, with experience in airlines or retail considered particularly relevant.
– A bachelor’s degree in marketing, business, communications or a related subject.
– Proven experience executing multi-channel campaigns, ideally across more than one market or country at the same time.
– Experience managing agency partners and working with multiple internal and external stakeholders with competing priorities.
– Strong organisational skills, with the ability to manage several workstreams at once without losing track of detail or deadlines.
– A delivery-focused, hands-on approach and the ability to stay calm and effective in a fast-paced commercial environment.
– Good analytical awareness, with confidence reading campaign performance data and turning it into clear recommendations.

This role suits a well-rounded marketer who enjoys both the thinking and the doing: shaping a campaign plan in the morning and checking final artwork, budgets or media bookings in the afternoon. It will fit someone who has run campaigns end to end, ideally in travel, aviation or retail, and who is comfortable being judged on commercial outcomes such as bookings and cost per acquisition as well as on creative quality. If you like working across cultures and markets, can build strong relationships with commercial teams and agencies, and want to build your career with a major Gulf airline, this is a strong opportunity. Remember that applications close on 12 November 2026, so a prompt, well-prepared application matters.

About the Company

Etihad Airways is the national airline of the United Arab Emirates, founded in 2003 and based in Abu Dhabi, where it operates from Zayed International Airport. The airline serves destinations across the Middle East, Asia, Europe, Australia and North America, carrying both passengers and cargo, and is a central part of Abu Dhabi’s wider aviation and tourism ambitions. It is well known for its focus on service quality, hospitality and a premium travel experience, and its brand activity reflects that positioning.

As an employer, Etihad operates in a competitive global industry where marketing plays a direct role in filling seats and building loyalty, so commercial marketing roles carry genuine responsibility. The airline employs a large international workforce in Abu Dhabi and in offices around its network, offering the structure, training culture and career framework you would expect from a major flag carrier. For marketing professionals, working within an airline also brings exposure to areas few other industries offer, from route launches and global sponsorships to loyalty programmes and large seasonal campaigns.

Working in Abu Dhabi

Abu Dhabi, the capital of the United Arab Emirates, is a well-planned, family-friendly city known for its waterfront Corniche, cultural landmarks such as the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi, and a calmer pace of life than some of its regional neighbours. For professionals considering jobs in Abu Dhabi, the city offers modern housing, international schools and healthcare, extensive shopping and leisure facilities, and Yas Island’s theme parks and sporting events close by. It is also within easy driving distance of Dubai, which widens leisure and travel options further.

The workplace culture in large Abu Dhabi organisations is international, with English used widely as the business language alongside Arabic. Abu Dhabi International Airport’s connectivity makes regional and long-haul travel straightforward, a useful benefit for a regional marketing role that includes travel to assigned markets. As with any new position, candidates should review the terms offered by the employer directly, ask about travel expectations, working patterns and entitlements during the hiring process, and make sure the move fits their own circumstances before accepting an offer.

Salary and Benefits

Etihad Airways has not published a salary for this Regional Marketing Manager – West position on its official job listing, and no specific pay figure is stated there. Details about compensation and any benefits that apply to the role will be shared by the employer during the hiring process, so candidates are encouraged to discuss these points directly with the Etihad recruitment team when they are contacted.

How to Apply

Applications for this role close on 12 November 2026, so please apply as soon as possible. To be considered, submit your application through the official Etihad Airways recruitment listing using the link below. Prepare an up-to-date CV that highlights your multi-channel campaign experience, any airline, travel or retail marketing work, your experience managing agencies, and examples of commercial results your campaigns have delivered. Only apply through the official employer page, and do not pay any third party in connection with this vacancy.

Apply here (official employer page): https://jobs.smartrecruiters.com/EtihadAirways5/744000158488130-regional-marketing-manager-west

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